CF Saskatchewan Blog

Why Business Awards are Always a Win for Your Business (Even if You Don’t Take Home the Hardware!)

  • May 31, 2016
  • Written by Community Futures Saskatchewan

Would you like to have some exciting and effective marketing done for your business – for FREE?

How about becoming a total talent magnet for prospective employees?

Does the idea of standing out from your competition in a major way appeal to you?

Are you interested in building important new relationships that could propel your company forward?

If you answered, “YES!” to any of these questions, you should start identifying and applying for business awards as soon as possible!

Whether your company has been around for years or you’re a budding start-up, business awards are a smart and fast way to build credibility, enhance your profile, and garner positive PR. And while winning the award is always the ideal outcome, there are a number of tremendous benefits that simply come along with the application and nomination process itself.

No matter what the size of your business, there are a large variety of awards out there to apply for. From local to national recognition opportunities, to industry-based and specialized accolades, it’s a wise business move to start surfing the web for relevant awards and connecting with organizations such as your local chamber of commerce to learn more.

In Saskatchewan alone, there are a number of opportunities. For instance, the Saskatchewan Chamber of Commerce ABEX Awards are coming up in October, with nominations and applications due on June 15! Local community groups and other organizations also offer a variety of recognition programs. Other examples include the YWCA Women of Distinction Awards and the Better Business Bureau of Saskatchewan’s Torch Awards.

The application process can sometimes seem tedious and time-consuming, but as noted above, the benefits of being nominated, and especially of winning an award, generally far outweigh the time and effort required to fill out any application form. Here are six reasons why:

Boost Your Brand

As any business owner knows, professional and polished marketing does not come without significant expense! Applying for a business award can offer your company a great opportunity to share your story and successes in a compelling and very cost-effective way.

Even if you’re fortunate enough to be shortlisted, be sure to leverage all the peripheral marketing opportunities, including pitching your nomination to the local media, adding your nomination to your website, and celebrating across your social media channels. If you need some support and ideas for approaching the media, be sure to download our latest e-book, “Hot off the Press: A Guide to Making Business Headlines & Turning Press into Profits.”

Build Your Credibility

Companies that are nominated for business awards stand out from their competition in significant ways. Not only will you be positioned as a leader in your industry, the third-party endorsement greatly enhances the all-important “know, like, and trust” factor that’s crucial in commerce. This kind of recognition communicates to your customers, suppliers, and stakeholders that you are the real deal and worthy of their business and loyalty.

Expand Your Network

The status of becoming an award nominee or recipient opens up doors to cultivate new relationships, access new markets, and increase your reach. Even if you’re not ready to apply for an award just yet, consider attending award ceremonies for the important networking opportunities alone. For example, the Annual ABEX Award Gala typically attracts more than 800 guests from all over Saskatchewan, from a wide variety of industries and sectors.

Crush Your Competition

As mentioned, the process for entering business awards can often be intense, but it can also be incredibly illuminating. Going through the motions compels you to look at your business from every angle with a fine-tooth comb in new and different ways. As you research your industry and go through the due diligence required for these applications, you’ll gain invaluable insights. This kind of evaluation and benchmarking will help you identify areas for improvement, innovation, diversity, growth, and investment. This kind of nuanced knowledge, along with the full circle perspective, is definitely worth its weight in business gold!

Celebrate Your Staff

One of the golden rules in business? As Stephen Covey has said, “Always treat your employees exactly as you want them to treat your best customers.” Business awards offer a fantastic way to gratefully applaud your team for their efforts and commitment. Through the process of promoting your nomination and/or win, you can elevate employee morale and workplace pride by acknowledging their individual and collective contributions to your company’s success.

Entice Top Talent

Employees are indeed the life force of any company, so it only makes sense that you always want to find ways attract the cream of the talent crop to your organization. By winning an award, your business becomes recognized for its excellence and positions you among the best in your industry in the eyes of recruits and savvy job-hunters.

At Community Futures, we are committed to ensuring that Saskatchewan entrepreneurs have the information, tools, and resources they need to build successful and sustainable businesses. For that reason, we are pleased to present our latest e-book, “Hot off the Press: A Guide to Making Business Headlines & Turning Press into Profits.” This guide provides suggestions, strategies, tips, and tricks to help shape the beginnings of your media and public relations plan. CLICK HERE >>> TO DOWNLOAD IT FOR FREE!