CF Saskatchewan Blog

10 Creative and Compelling Ways to Show Your Clients & Customers You Care

  • February 12, 2016
  • Written by Community Futures Saskatchewan

In our previous post, we stressed the critical importance of putting customer service at the top of your business priority list. In order to help you do that with ease and enjoyment, we’ve put together a list of 10 timeless, thoughtful, and cost-effective ideas that will continue to win the hearts of your customers and clients all year long.

GIVE YOUR “THANK YOU'S” THE MIDAS TOUCH

Technology has rendered the handwritten note a lost art, so they’re appreciated now more than ever. Taking the time to pen a sincere sentiment is a golden gesture that your customers won’t soon forget.

THROW A PARTY

Host a fun gathering or appreciation event. Give it an interesting and intriguing spin, and be sure to give lots of advance notice. Ideas could include partnering up with another local complimentary business for more impact, bringing in a guest speaker, or having a wine tasting.

SHINE A SPOTLIGHT

Feature customer stories or client profiles on your website or across your social media platforms. You could celebrate their achievements, showcase their business services, or acknowledge community contributions.

GIVE A GIFT

Delight them with exceptionally useful or creative swag as a give-away. Think outside the box!

GET CREATIVE

Go above and beyond with a thoughtful personal touch. Send some flowers, personally deliver one of your favourite books, or forward an article you know they would love or find useful.

REWARD THEM ROYALLY

Launch a loyalty program that rewards your repeat clients and customers. Be sure to incorporate an extra special touch for those who consistently send you referrals.

SHOW THEM SOME LOVE

Recognize the milestones in their personal and business lives. Make a contribution to their charity of choice as a birthday gift or take the time to pick up the phone to congratulate them on a major accomplishment. Nominate deserving clients or customers for industry awards or other community recognition opportunities.

SHOW THEM THE MONEY

Surprise your clients with an unexpected discount. Send a note letting them know you’ve taken 20% of their monthly invoice “just because,” as a thank you for their continued loyalty and business. Gratitude and generosity are powerful business builders.

SEND THEM SOME BUSINESS

Especially if you’re a B2B (business-to-business) company, be sure to send business their way! Look for opportunities to refer them and their services in your network.

GIVE THEM A VOICE

Involve customers and clients in the life of your business on a regular basis. Ask for feedback and reviews in a consistent and genuine way. Send surveys, test out new ideas and ensure that you give them the inside-scoop on upcoming products, services and events.

When you make generosity your mantra, concentrate on generating outstanding customer experiences, and consistently direct your efforts towards adding value to their lives, your clients and customers will love and thank you for it.

While you’re at it, why not show your business some love by downloading our newest e-book:

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