Connie Ruston

Connie Ruston is the Executive Administrator at Community Futures (CF) Newsask, a position she has held for over four years. In this role, she oversees accounting, reporting, loan processing, projects support and advising business clients.

Connie has witnessed rural businesses adapting to developments in marketing strategies. “Some of the new entrepreneurs have very creative ideas to promote or expand their business. When we get past the pandemic, I hope to see this trend continue and flourish.”

In the age of online connectivity, rural Canada is becoming more desirable for business growth. The combination of affordable land and improved broadband access means rural businesses are able to expand their reach by taking advantage of different forms of online advertising.

Connie finds that “social media has been a huge boost to raise awareness and catch the attention of a lot of prospective customers that you may not have had access to before.”

Rural communities play a crucial role in nation building. Communities in the Newsask region have remained resilient, adapting to familiar challenges facing their communities—including the closure of a major local employer, or limited access to resources.

The most significant challenge facing many rural communities is limited access to financial and human resources. Community Futures programs exist as a response to this lack of capacity. CF programs build on community priorities and offer flexibility. As such, rural communities are putting forward innovative projects to tackle these challenges and continue to succeed in changing times.

More and more small businesses are taking advantage of the high-quality rural business support provided by Community Futures. Connie has met and assisted some very dedicated and hard-working entrepreneurs: “it’s a joy to see them succeed in their business ventures and establishing and growing their businesses.”

More in this category: « Heather Frederickson Brenda Airth »